What should you actually pay for a lead?

Most business owners guess at their ad budget. Enter your real numbers below and get the exact cost-per-lead you can afford — and the monthly budget that gets you there.

✎ You enter these — everything else is calculated for you

What you typically clear (profit) on a project $15,000

After all costs — what actually lands in your pocket per project or deal.

Monthly profit you're aiming for $45,000

Not revenue — what you actually want to take home from new projects each month.

Out of every 10 people who reach out, how many actually become clients? 2 in 10

Rough is fine — think about your last 10-20 enquiries.

How aggressively do you want to grow right now?

Based on your numbers, that's about $2,250 per client.

🔒 Auto-calculated — nothing here is editable

Most you should pay per lead

₹1,470

Pay more than this and the math stops working in your favour.

Clients needed to hit that

Enquiries you'll need / month

Ad budget to aim for

₹22,050

Profit left per client, after ads

₹52,500

Most you'd pay per lead = ad spend per client ÷ how many enquiries it takes to land 1 client.
Monthly budget = enquiries needed × cost per lead.
Profit left = what you clear per project − what you spent in ads to win it.

Is this realistic? — checks your ceiling against the real ad market

Typical cost per click for your market $8.00

Auto-set from the market you picked above — drag if you know your actual number.

Tap a row above to switch markets — it updates the currency and every slider.

Of the people who click, how many actually enquire? 8%

Landing page conversion rate — a decent page lands 5-15%.

Estimated real-world cost per lead: $50

You're in good shape — plenty of room under your ceiling.

Want us to follow up with your numbers?

Drop your email — we'll personally reply with your breakdown and how we'd help you hit it.

Prefer WhatsApp? Tap here to message us directly →